Digital Media Strategist, Google Ads Manager & Martech Geek

Are you struggling with media mix efficiency, optimization toward LTV for DTC/SaaS brands, optimization toward SQLs and high ticket customers for B2B/B2B SaaS brands, conversion duplication, attribution chaos, TV/Radio buying efficiency or building a single source-of-truth dashboard for your performance efforts?
I love extracting and combining data from web/app analytics platforms, data warehouses, business intelligence tools and ad networks. My goal is always to find the most value for your business. Let me use my experience and passion to find solutions that others have missed.

Value-based bidding and pLTV (predicted lifte-time value) has been my obsession for already a few years. Feel free to reach out to chat about this.

Who I am

My name is Radoslaw Kmita, but you can call me Rado. I'm a self-management evangelist & teal organization practitioner. I’ve been working in digital marketing for over a decade now. I’ve founded a successful organisation with 70+ team members split into different teams – Marketing Analytics, PPC, SEO, UX, web development, graphic creations and content management. In 2020 I've resigned as the CEO and now work mainly as a consultant to help other teams/businesses to grow faster.

What drives me

What have I learned through all those years? Firstly, that I love data and the power it possesses. Secondly, the more impossible a task seems, the more determined I am to try to solve it. I use all my experience & creativity to help the Head of Growth or Project Manager and people responsible for Facebook/Google (or Bing/Pinterest/Tiktok/Programmatic etc.) Ads Managers & Web Analysts to lift the overall results of to higher level and achieve the best possible results. I enjoy working within US based or global DTC/SaaS/B2B brands.

What distinguishes me

I am diligent and thorough

I’m never satisfied with the easiest solution. There is always room for improvement and this is why I take pleasure in looking for non-standard and custom solutions.

I have a multi-area experience

I am interested in broadly understood digital marketing. Based on that comprehensive outlook, I know that the best solution is the one that will be useful in many fields.

Data is what I love

Whenever possible, each solution I propose will be based on hard data and concrete details. This does not mean, however, that it will lack dynamics or flexibility.

What I can do for you

Generate fresh ideas for any campaign/ experiment

Quality assurance of your accounts and strategy

Create/maintain scripts and methodologies for your Google Ads Specialists

Help in maintaining and increasing LTV, ROAS or ROI

LTV (Life-Time Value) optimization

How we work together

Contact Me

New thinking & skills

I will provide a fresh take in addition to forming new ideas for your campaigns/accounts/strategy, while sharing the newest solutions & tested best practicies. We can organize sessions & workshops to share knowledge between team members.

An outside look

I come up with ideas for new complex methodologies (scripts, tools, checklists, processes) to maintain and increase the quality of your business. On top of that, I can support & design your reporting communication processes (with stakeholders, managers, specialists, agencies, analytics specialists, data scientists etc.).

Extra horsepower

I can work as external specialist or a member of a project team. I will share all my skills and experience with you: custom JavaScript scripts (GTM, Google Sheets, Google Ads), DV360 support or optimization toward SQL/LTV and more. I can take care of both analysis and implementation.

Zobacz, jak wygląda moja praca

W ramach abonamentu wspieram Cię regularnie, doradzam i pomagam. Dzięki temu krok po kroku poprawiamy przyjazność Twojej strony oraz rozwiązujemy konkretne problemy.

Sprawdź, z kim miałam przyjemność współpracować

How to start cooperation?

01

Introduction

First, we need to get to know each other and learn more about all the accounts and campaigns. It’s also important to briefly get to know all the stakeholders’ goals.

02

NDA

We sign all the standard documents to make sure that your data and know-how is protected (I don’t protect my know-know).

03

Account analysis

I learn how things look like inside of the account. I run a checklist and pull all the data to Google Spreadsheets in which I conduct calculations and make comments. Already at this stage, I collect some ideas for improvements or tests.

04

Meeting

We schedule a call or meeting in which we discuss in detail all ideas, insights, and opportunities found by me. We make a list of priorities.

05

The next steps

It’s up to you! We can organize regular calls, we can move to the next account or I can help to implement some of the experiments/structures/targetings/audiences and so on.